We manipulate the LinkedIn algorithm to put your launch on every founder's feed.
Going viral isn't luck. We reverse-engineer how LinkedIn ranks content (engagement velocity, dwell time, comment loops, council reach) and engineer your product launch to dominate LinkedIn.
Watch the algorithm do exactly what we told it to.
Alloy · The biggest B2B AI launch of 2025
"10,000+ signups since launch, making it one of the most viral product launches of 2025."
Jason Lemkin · VC · SaaStr
Quarterzip · Two launches that booked months of meetings
"In just 24 hours, we went viral:
Alexander Valente · Co-Founder and Co-CEO · Quarterzip
- One post generated 220K impressions, 1,800 comments, and 100+ qualified meetings booked.
- We've had interest from Fortune 500 companies to the latest YC startups.
- Across all channels, we've seen over 1 million impressions, with every calendar on our team booked for demos and our early access list completely full."
Adora · Stealth-to-public launch for a Canva-team-favourite
"Nick's methodologies directly increased our sales pipeline."
Charlotte Norman · Head of Growth · Adora
Atrium · Re-launch around a new wedge, quoted by SaaStr
"Most launches don't go anywhere, ours hit 130k impressions, and hundreds on the waitlist with only 10 days of work. Was awesome to work with Nick for what was such an important moment for us — our emergence from stealth — he sets a new bar for virality engineering."
Kevin Lu · Co-Founder · Atrium
A launch is a system, not a campaign.
Find your buyers
We scrape LinkedIn for the exact people who should care about your product — competitor followers, people who liked similar posts, your past leads. No guessing.
Build a launch council
We recruit 30–100 of those buyers into a private group before launch day. They get early access; in return they agree to comment and share the moment you go live.
Engineer the story
We write the launch post using the exact formula LinkedIn rewards — a strong hook, a tension arc, a reveal, proof, and a clear CTA. Not a press release. A story.
Coordinate launch day
The council fires in waves across time zones. An email blast follows two hours later. We manage comments live to keep momentum. Multiple founder profiles amplify in sequence.
Convert the comments
Every commenter is scored for fit using Clay. Qualified leads get a personalised DM sequence. Historically over 60% of qualified DMs convert to a booked call.
Keep it going
Week two: reactivation posts, council reshares, and a teardown thread that extends your reach. The launch becomes a content flywheel, not a one-day spike.
The objections we get, answered honestly.
Ready to own the feed?
We take a small number of launches each quarter so we can give every one the orchestration it needs. If you're shipping something worth being on every founder's feed for a week, book the call.